10 Sales Truths That Grow Your Business

Brief of workshop:

Sales is often talked about as a talent or a tactic, but the real barriers most businesses face are everyday habits that quietly sabotage revenue potential. In this practical, interactive workshop, two seasoned sales coaches – Matt Sykes and Scott Russell – cut through jargon and theory to deliver ten grounded pieces of sales advice that actually help businesses make more and better commercial connections.

Each coach brings five lessons drawn from years of real-world selling, leadership, and coaching. You’ll hear frameworks for qualifying and progressing opportunities, suggestions for improving conversation quality, and ways to make sales easier for both your team and your customers. This session is designed for business owners, leaders, and professionals who want clearer decision-making, stronger commercial confidence, and actionable habits — without scripts, tricks, or pressure tactics.

This workshop sits squarely within Ipswich Thrive: Business Week’s mission to foster growth, collaboration, and capability in the local business community. Attendees will leave with practical strategies they can apply the very next day to strengthen their sales performance and grow revenue with integrity.